Reimagine your path to impact
Hi! I’m Amanda.
I’m a coach for leaders and teams focused on amplifying their impact. Along with leadership coaching, I also facilitate a range of design-thinking workshops for teams to design meaningful services and offers for their audiences.
Working as a strategist on world-class product teams (FreshBooks, ecobee and Shopify) gave me expertise in applying methods that unlock innovation and value creation. I bring an extensive toolkit of agile and user-centered practices to tackle sense-making, strategy-building and mapping. My focus is to help a team form the clarity needed to operate from a shared “why” by enabling collaboration and exploring the limits of what’s possible.
I live and work in Dish With One Spoon territory, on the traditional and ancestral lands of the Wendat, Anishinaabe, and Haudenosaunee who continue to live and nurture this land since time immemorial. Read a land acknowledgement of Tkaronto.
Services
Team Workshops
Teams get hands-on experience with discovery techniques, strategic outcome design, opportunity mapping activities, lean research and applying practical measurement frameworks. Offered as full or half day sessions.
Leadership Coaching
Offered as interactive workshop-style sessions tailored to impact-focused leaders. Shape a narrative of your specialization, clarify core professional capabilities, and define outcomes aligned to expertise, vision and values.
Consulting
Website usability assessments, content strategy and integrated campaign development to deliver differentiated brand awareness, accessibility and message clarity.
Move beyond strategic planning.
Learn how to centre work around value-creation, impact and purpose.
Why choose coaching over training
Operating as an agile leader or team means actively reflecting on your ways of working to continually integrate new knowledge, seek out meaningful collaboration and craft intentional learning goals. While training tells you what the skills are, coaching is an inquiry-based learning style to support you and your team integrating these practices in tailored ways to fit your overall approach and style.
I’m a certified Scrummaster (PSM 1) and UBC Certified Organizational Coach (graduation December 2024).
working with Amanda
“Amanda is a bright light in every room. She makes projects and teams better. She is an absolute joy to work with.
— A.R., Director Engineering & Delivery